How WebRTC can Enhance Customer Experience

Did you know that WebRTC (RealTime Communications) is set to change the way companies communicate?  

Enhancing the customer experience 


WebRTC makes it easier to conduct phone calls, video calls, send instant messages, and share files with nothing but an internet browser. WebRTC is already compatible with an estimate of over 2 billion browsers and is being supported by many major software companies including Apple, Google, Microsoft, Mozilla, and Opera. This suggests companies who want to engage with their customers won't need their customers to call in through a telephone number nor will they be forced to download an app beforehand. Communication is poised to become more seamless than ever before, which may be a huge opportunity for enhancing customer experience.


Smartphone with finance and market icons and symbols concept

Tailoring custom interactions

Imagine using a call-to-action link on your homepage inviting customers to chat with a customer service representative - right then and there with only one click. The chances for tailoring a customized interaction are limitless at this level because you'll already discover a particular base level of data about what the customer is experiencing supported by which link they clicked. This concept may well end the necessity for phone extensions, dial-by-name directories, and being put on-hold, ever again. This is often big news for businesses who differentiate themselves with supported customer service. With WebRTC interactions can even collect data directly to the precise location, exact department and team member that's best suited to repair their issue.


Chad Tester, Chief Operating Officer of Dominion Voice and Data, expressed, “We’re very excited for WebRTC to reach the mainstream...with WebRTC, we’re actively innovating and figuring out new ways to enhance the customer experience across dozens of industries. This is one of those global innovations that changes things permanently. Mark my words, this is going to be revolutionary for the way we communicate and how business gets done in the modern world.”


WebRTC is here to stay

WebRTC at its simplest is about elevating the way we all connect. It represents the pent-up customer demand for faster, more personalized and efficient communication with businesses on the long term basis. Dominion Voice and Data is advising and assisting businesses as a trusted technology advisor to assist them not only to navigate this transition, but to extend their bottom-line by leveraging this new and exiting technology.




If you would like to hear more about how Dominion Voice and Data can help your organization, click on the link below to speak to a member of our team.